Published on April 26th, 2010 | by Biz Books
Guest Post: “Jon Reiss’ TOTBO Tip of the Day 6 – Identifying and Engaging Your Audience”
Here is the Jon Reiss TOTBO three step approach to audience development and engagement:
1. Know WHO your audience is. This is not 18-25 year old boys/men. Or 35 – 55 year old women. As an independent filmmaker, if you cross over into a mass audience great – but you need to be much more specific. Tomorrow’s tip will discuss niche vs core audiences.
2. Know WHERE your audience derives information/congregates. In other words how you can contact them, engage them, communicate with them.
3. Know HOW your audience engages media, or HOW they will support you.
P.S. I was going to address budgeting this week, but I have shifted that topic to next week.