Guest Posts

Published on April 27th, 2010 | by Biz Books

Guest Post: “Jon Reiss’ TOTBO Tip of the Day 7 – Differentiating Core and Niche Audiences”

The terms Core and Niche are often used interchangeably and this is a mistake. The niche audience for your film is that slice of the population that has a particular interest in your film or an aspect of your film. The core audience for your film is those people within each niche that are your most ardent supporters. Those people who will spread the word about your film to not only their networks, but to the rest of that niche. You can have multiple niches’ that are interested in your film, and within each niche there is a core who combined adds up to the core of your film.

I want to know what you think! Comment here or on my blog, or @Jon_Reiss on twitter, or on the TOTBO Facebook page. Check out the book here. I look forward to hearing from you.


Slide Recommended Reading Producing for Profit Click a cover for more details Directors Tell the Story The Cheerful Subversive's Guide
to Independent Filmmaking
Recommended Reading Producing for Profit Click a cover for more details Directors Tell the Story The Cheerful Subversive's Guide
to Independent Filmmaking

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