Guest Post: “Jon Reiss’ TOTBO Tip of the Day 9 – Create a Dynamic Website”
April 30th, 2010 | by Biz Books
Create a dynamic web site and do it long before your film is done. Old-style film web sites are out
Guest Post: “Jon Reiss’ TOTBO Tip of the Day 8 – Engage Organizations to Promote Your Film”
April 28th, 2010 | by Biz Books
Step 2 of Audience Engagement is: Know WHERE your audience derives information/congregates. Many niche’s have organizations that support those specific
Guest Post: “Jon Reiss’ TOTBO Tip of the Day 7 – Differentiating Core and Niche Audiences”
April 27th, 2010 | by Biz Books
The terms Core and Niche are often used interchangeably and this is a mistake. The niche audience for your film
Guest Post: “Jon Reiss’ TOTBO Tip of the Day 6 – Identifying and Engaging Your Audience”
April 26th, 2010 | by Biz Books
Here is the Jon Reiss TOTBO three step approach to audience development and engagement: 1. Know WHO your audience is.
Guest Post: “Jon Reiss’ TOTBO Tip of the Day 5 – Budget for Distribution and Marketing”
April 23rd, 2010 | by Biz Books
In order to successfully execute a marketing plan for your film, a budget must be developed in tandem with your
Guest Post: “Jon Reiss’ TOTBO Tip of the Day 4 – Setting Marketing Strategy”
April 22nd, 2010 | by Biz Books
Two helpful ways to think about marketing: 1) Reaching the audience that already exists for your film and 2) thinking
Guest Post: “Jon Reiss’ TOTBO Tip of the Day 3 – Know Your Goals”
April 21st, 2010 | by Biz Books
I cannot stress this enough. I cannot repeat this enough. There are multiple goals that you can strive for in
Guest Post: “Jon Reiss’ TOTBO Tip of the Day 2 – Every Film is Different”
April 20th, 2010 | by Biz Books
Each film is unique and requires its own individual distribution and marketing strategy. A comedy about stoners will not have
Guest Post: “The Launch of Jon Reiss’ TOTBO Tips of the Day”
April 20th, 2010 | by Biz Books
Many of you might know me from the book that I have written recently, Think Outside the Box Office (TOTBO
Guest Post: “From Behind the Table: General Auditions Part 1” by Jack Paterson
February 3rd, 2010 | by Biz Books
I recently had the unique opportunity to attend the General Auditions organized by the Quebec Drama Federation. The room was