As a filmmaker, I have thought a lot about complaints from filmmakers of all these new tasks that we are responsible for in distribution and marketing. And this is how I came up with the concept of the Producer of Marketing and Distribution or PMD.
Distribution and marketing can take as long and cost as much, or more than you spent on your film. The new 50/50 is not a revenue split but the mental shift that filmmakers must make about the filmmaking process. This is not a hard and
Last week I spoke about connecting with audience, creating a dynamic website and blogging. Today’s tip is how to create relationships between your film organizations that should be interested in your film. This is an especially useful strategy for documentaries that naturally have a wide
Blogging helps in two ways: First, it drives traffic to your site as you link to new and interesting stories that are related to the subject of your film (For Bomb It, we post news about graffiti around the world.) And second, your blogging activity
Create a dynamic web site and do it long before your film is done. Old-style film web sites are out — blogging and a constant flow of information are in. Blogging and tagging is what the little bots out in cyberspace will recognize and bring
Step 2 of Audience Engagement is: Know WHERE your audience derives information/congregates. Many niche’s have organizations that support those specific topics and interests. Engage those organizations early in your filmmaking process (as early as conception and prep). It is important to have the proper attitude toward