Two helpful ways to think about marketing: 1) Reaching the audience that already exists for your film and 2) thinking creatively of what audiences might be interested in your film. I recommend that you consider and conceive of a marketing strategy for your film early in
Each film is unique and requires its own individual distribution and marketing strategy. A comedy about stoners will not have the same audience as a documentary about AIDS orphans in Tanzania. Similarly each filmmaker has a different set of goals, needs, and resources. While the
Many of you might know me from the book that I have written recently, Think Outside the Box Office (TOTBO for short). The primary reason that I wrote it was to share what I had learned while distributing my film Bomb It with other filmmakers