Here is the Jon Reiss TOTBO three step approach to audience development and engagement: 1. Know WHO your audience is. This is not 18-25 year old boys/men. Or 35 – 55 year old women. As an independent filmmaker, if you cross over into a mass audience
In order to successfully execute a marketing plan for your film, a budget must be developed in tandem with your production budget. This is not an optional expense to be decided at the end of post production. A marketing and distribution budget is a tool
I cannot stress this enough. I cannot repeat this enough. There are multiple goals that you can strive for in the release of your film. You must prioritize what is most important to you. I categorize the goals for the distribution and marketing of your